Learfield is a collegiate sports marketing powerhouse. 

An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Director's Cup.  

Learfield leverages the power of sports to connect companies to a passionate fan base.  Learfield also provides, through its affiliated companies, its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social media platform expertise; campus-wide business and sponsorship development; and venue and technology systems.