SVP, Digital Business Services
As customer expectations and behaviors have caused seismic shifts across entire industries and business models, companies have enhanced their focus on customer experience through front, middle and back office processes. How are business services utilizing traditional Customer Experience (CX) tools - e.g. journey mapping, design thinking - to achieve a consistent and seamless experience across all of the touchpoints with both internal and external customers? How are business services partnering with internal customers to ensure the end-to-end process addresses external customer needs?