In her role as Senior Vice President of Global Marketing and Business Development at APEX Analytix, Helen Tueffel is responsible for global marketing, branding strategy and execution, partnerships and alliances, and global business development initiatives. During her time with APEX Analytix, Helen has worked successfully with the executive leadership team to position the company as a leading provider of solutions to safeguard disbursements. She previously completed a special assignment in operations and spent a year in a direct selling role, enabling her to gain a valuable perspective on the business development value chain. She brings those experiences to her current position in Global Marketing and Business Development to help her ensure market growth, effective use of partnerships and alliances, and increased market share. Her singular objective is to provide tangible value that will earn clients for life. Helen brings a background in marketing, strategic alliances and business development in high technology to her global marketing role at APEX Analytix. She is responsible for bridging the sales and marketing disciplines and developing worldwide strategies relative to product branding and positioning and deploying marketing programs in all regions of the world. 

Prior to joining APEX Analytix, Helen held senior marketing and business development positions for a several high-technology companies in Colorado. She was Vice President of Marketing for Solant, a developer of Internet bill presentment and payment software, which was subsequently acquired by Avolent, a larger competitor. She also held positions of increasing responsibility during a 12-year career at J.D. Edwards & Company (now a division of Oracle Corporation) where she served as Director of Corporate Communications, Director of Strategic Alliances and Manager of Marketing Communications. Helen also held marketing communications positions at McData Corporation in Broomfield, CO and Data General Corporation’s Industry Marketing Division in Englewood, CO. A member of the Business Marketing Association, Helen holds a Bachelor of Arts Degree in Journalism and Mass Communications.