Christian Rodriguez

Director, Commercial Business Solutions

4:40 PM Excelling in an SSC with 90% Millennials

Millennials already form over 50% of the workforce, but at Bacardi SSC its 90% which incidentally is exactly the target population for their products. To harness the skills of this demographic they have created a series of very successful initiatives including mentoring programs, branding, rising stars and an aggressive work-life balance agenda.
On top of this their social media policy includes internal Facebook pages and Instagram, which is being harnessed to drive engagement and retention.